PayPerPost.com Birdo Release

With the latest release, PayPerPost.com has made a pretty big change in the way they're marketing their business model. There are some new interesting features in the latest release, but one of the biggest, most interesting feature has to be the concept and implementation of PayPerPost Direct. In the past, posties like myself sifted through opportunities that were available on the PayPerPost website. But with the latest site update that took place last night, posties can now market their own blog to advertisers via the PayPerPost Direct feature.

The concept should be a win-win for advertisers and bloggers alike. For advertisers, it goes beyond segmentation as another way for advertisers to target the blogs and audiences for which they'd like their products and services marketed. The Direct concept should also prove to be cheaper for an advertiser since PayPerPost Direct only charges the advertiser a 10% fee (which mostly goes toward covering transaction fees) unlike competitors like ReviewMe who can charge 50-100% markup for the same exposure. For bloggers, PayPerPost's Direct tool allows the blogger to advertise their own blog and to negotiate with the advertiser concerning advertiser requirements. In addition, PayPerPost is handling the transaction which saves the blogger time and money.

It's a great plan which may draw more advertisers to PayPerPost. If you want me to
blog ads for your product or service, click on the "Hire Me" badge in my sidebar.