Monday, February 12, 2007

Lead Generation with Leaddogs.com

As my previous post stated, our company has a problem tracking the sales leads that are generated by customer service reps. It's up to Sales to look at the leads and determine the priority of the leads, identify market needs, and go after the sale. Right now, there's a problem with Sales being able to analyze the data in some form then targeting businesses and distributors to sell our products and services. Lead Generation can be tricky because of the you need good data to support legitimate sales calls, expensive trips, website modification, and sales & marketing promotion. Leaddogs.com specialized in getting high-quality B2B sales leads that are more apt to turn into a sale. They identify businesses that are ready to seal the deal and develop future opportunities. I don't see why we can't try a service like leaddogs.com to outsource some sales functions - our company has already trimmed so much fat during restructuring that we don't really have the workforce necessary to handle all the leads; we're no stranger to outsourcing either. It's the primary principle of business - you need to spend money to make money...

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