Friday, January 12, 2007

B2B Defined

B2B, or business-to-business is a fast-growing marketing strategy on the web. Sure, you can go online and buy just about anything you want, but have you ever thought about where businesses get their products? The web is a huge marketplace for businesses, now and the market is fairly young and due to outpace B2C, or business-to-consumer sales in the near future.

From Whatis.techtarget.com:
On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services, or information between businesses rather than between businesses and consumers. Although early interest centered on the growth of retailing on the Internet (sometimes called e-tailing), forecasts are that B2B revenue will far exceed business-to-consumers (B2C) revenue in the near future. According to studies published in early 2000, the money volume of B2B exceeds that of e-tailing by 10 to 1. Over the next five years, B2B is expected to have a compound annual growth of 41%. The Gartner Group estimates B2B revenue worldwide to be $7.29 trillion dollars by 2004. In early 2000, the volume of investment in B2B by venture capitalists was reported to be accelerating sharply although profitable B2B sites were not yet easy to find.

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